…and I’m kind of surprised and pleased by what happened.
Admittedly, it’s only been two days, and I’ve done this before (for different reasons), so I know I might eventually add it back. But for now, it’s doing what I had hoped and more.
I don’t have an endless scroll of posts and links and memes and videos to occupy my brain in the down times. I still have other social media apps, so there are plenty of things to occupy that space, but they aren’t nearly as prolific. Also, although I’m still on Twitter, I barely read it and usually only a subset of content when I do. (Come find me on Mastodon, if that’s your thing, though I’m not much more active there.)
The thing that surprised me, though, was a resurgence of the use of Pocket. I’ve started throwing links to essays and articles there for later reading as I peruse the scroll of social media elsewhere. Then, when I’m waiting in line, or have a few minutes before the next thing, or eating a meal alone, I have some handy reading material that I actually want to see.
I get “all caught up” on Instagram more quickly than I used to, and I’m trying to browse the Flickr app regularly, too, but it’s not a well designed.
When I do look at FB, it’s on a desktop browser with a plugin that filters out certain content. I mean, I know that one cousin loves right wing media and posting racist/homophobic memes, but thanks to the filter, I can remain ignorant on the details.
I find that in my time away from FB, not much had actually happened that needs my attention. I hope eventually I can settle back into the apathetic disinterest I had for it years ago.
I still have Messenger, though. Too many people I like use it instead of texting or email.
What the “Google Generation” Says About Using Library & Information Collections, Services, and Systems in the Digital Age
Speaker: Michael Eisenberg, University of Washington Information School
We’ve moved from scarcity to abundance to overload. We have so many great resources our students don’t know where to begin. They’re overwhelmed.
Think about how our computing technology has evolved and shrank in both size and price while increasing in power over the past 30 years. Where will be 20 years from now?
We live in a parallel information universe that is constantly feeding information back to us. The library is anywhere anytime, so how can we best meet the information needs of our users?
Project Information Literacy seeks to answer what it means to be a student in the digital age. They have been assessing different types of students on how they find and use information to get generalized pictures of who they are.
Why, when you have an information need, do you turn to Google first and not research databases?
Students ignore faculty warnings about Wikipedia. They still use it, but they just don’t cite it.
Students aren’t really procrastinators, they’re just busy. They are working to the last minute because every minute is highly scheduled. Have we changed our staffing or the nature of our services to help them at point of need?
Students don’t think of librarians as people who can help them with their research, they think of them as people who can help them with resources. They are more likely to go to their instructors and classmates before librarians during the research process. The hardest part for them is getting started and defining the topic (and narrowing it down). They don’t think librarians can help them with that, even though we can, and do (or should if we aren’t already).
Students are more practiced at writing techniques than research strategies. Professors complain that students can’t write, but maybe writing shouldn’t be the only method of expression.
Most students don’t fully understand the research process and what is expected. They need clarity on the nature and scope of assignments, and they aren’t used to critical thinking (“just tell me what you want and I’ll give it to you”). Most handouts from profs don’t explain this well, focusing more on mechanics and sending students to the library shelves (and not to databases or online resources). Rarely do they suggest talking to the librarian.
Students are not the multi-taskers we think they are, particularly during crunch time. Often they will use the library and library computers to force themselves to limit the distractions and focus. They use Facebook breaks as incentives to get things done.
After they graduate, former students are good with technology, but not so good with low-tech, traditional research/information discovery skills.
Information literacy needs are more important than ever, but they are evolving. Search to task to use to synthesis to evaluation — students need to be good at every stage. The library is shifting from the role of information to space, place, and equipment. Buying the resources is less of an emphasis (although not less in importance), and the needs change with the academic calendar.
What do we do about all this?
Infuse high quality, credible resources and materials into courses and classes. Consider resources and collections in relation to Wikipedia. Infuse information literacy learning opportunities into resources, access systems, facilities, and services (call it “giving credit,” which they understand more than citing). Provide resources, expertise, and services related to assignments. Re-purpose staff and facilities related to calendar and needs. Offer to work with faculty to revise handouts — emphasize the quality of resources not the mechanics. Offer flexible and collaborative spaces with a range of capabilities and technology, less emphasis on print collection development. Consider school-to-work transitions in access systems, resources, services, and instruction.
Beyond formal instruction, what are the ways we can help students gain the essential information literacy skills they need? That is the challenge for eresources librarians.
They used a Lazer Tag like system to set up “Hunger Games” nights in the library. They also used a bunch of interactive tech toys for different kinds of game nights.
They’re mounting tables as shelf labels that show the range in sleep mode, but when activated will display reviews and other information about books in the range, as well as other interactive multimedia.
Speaker: Sarah Houghton
Cutting stuff. Cutting lots of things out of the budget, services, etc. All of these things we learn about take time and money, and we can’t do all of them. She’s making everyone in her library earn their pet program. It has to show some sort of ROI (not specifically financial). Make business decisions about what we do and why.
Q: What did you cut that you didn’t want to?
A: Magnatune deal — really wanted to do it, but didn’t have the staff time and a negative amount of money to dedicate to anything.
Speaker: Ben Bizzle
We are doing a really poor job of marketing ourselves to our communities, and we’re wasting money on old methods and tools to do it. There are more cost-effective ways to do this, particularly for public libraries. Facebook is a really cost-effective way to market to your community over and over again, and running ads to get people in your community to like your Facebook page has been shown to be very effective. Be part of the stream without being disruptive. Facebook events invitations are disruptive and ineffective.
Next big things from the audience:
Would like to have a better way to provide remote authentication for users from anywhere, regardless of the speed of the connection (i.e. 3G mobile phone or a hotel wireless connection).
Focusing on programming that brings the Spanish-speaking and English-speaking communities together.
Integrating local self-published creators’ content within the rest of the library’s electronic content.
Trying to find better metrics to measure success for ROI.
Developing community investors from FOL and active volunteers.
Giving up paper flyers/posters and moving to digital.
Moving social media effort to marketing department.
Looking at duplicate efforts and winnowing them down.
Learning how to code.
Hiring part-time and hiring non-librarians.
FRBR. RDA. Say no more.
Advocacy. Facetime with politicians and other sources of funding.
Would like to hear more from public libraries on ‘bring your own device’ initiatives that could be applied in the academic library setting.
Gamification of library resources and services.
Wikipedia – we should be creating more content there.
Better relationships with publishers.
The next level of life-long learning like Coursera and making the library a hub for it.
Downloadble database of music by local musicians.
Copyright, curations, folksonomies, and other issues of creating communities.
Digitization projects that engage specific communities.
Keeping my head above water. Migrating to a more self-service model while maintaining a high level of service.
Moving to a new ILS. Proprietary or open source?
Reaching out to atypical non-users. Running ads in local for sale magazines.
The Gang of Four: Google, Apple, Amazon, & Facebook
Google tends to acquire companies to grow the capabilities of it. We all know about Apple. Amazon sells more ebooks than print books now. Facebook is… yeah. That.
And then we jump to selecting a discovery service. You would do that in order to make the best use of the licensed content. This guy’s library did a soft launch in the past year of the discovery service they chose, and it’s had an impact on the instruction and tools (i.e. search boxes) he uses.
And I kind of lost track of what he was talking about, in part because he jumped from one thing to the next, without much of a transition or connection. I think there was something about usability studies after they implemented it, although they seemed to focus on more than just the discovery service.
Speaker: Alison Steinberg Gurganus
Why choose a discovery system? You probably already know. Students lack search skills, but they know how to search, so we need to give them something that will help them navigate the proprietary stuff we offer out on the web.
The problem with the discovery systems is that they are very proprietary. They don’t quite play fairly or nicely with competitor’s content yet.
Our users need to be able to evaluate, but they also need to find the stuff in the first place. A great discovery service should be self-explanatory, but we don’t have that yet.
We have students who understand Google, which connects them to all the information and media they want. We need something like that for our library resources.
When they were implementing the discovery tool, they wanted to make incremental changes to the website to direct users to it. They went from two columns, with the left column being text links to categories of library resources and services, to three columns, with the discover search box in the middle column.
When they were customizing the look of the discovery search results, they changed the titles of items to red (from blue). She notes that users tend to ignore the outside columns because that’s where Google puts advertisements, so they are looking at ways to make that information more visible.
I also get the impression that she doesn’t really understand how a discovery service works or what it’s supposed to do.
Speaker: Athena Hoeppner
Hypothesis: discovery includes sufficient content of high enough quality, with full text, and …. (didn’t type fast enough).
Looked at final papers from a PhD level course (34), specifically the methodology section and bibliography. Searched for each item in the discovery search as well as one general aggregator database and two subject-specific databases. The works cited were predominately articles, with a significant number of web sources that were not available through library resources. She was able to find more citations in the discovery search than in Google Scholar or any of the other library databases.
Clearly the discovery search was sufficient for finding the content they needed. Then they used a satisfaction survey of the same students that covered familiarity and frequency of use for the subject indexes, discovery search, and Google Scholar. Ultimately, it came down that the students were satisfied and happy with the subject indexes, and too few respondents to get a sense of satisfaction with the discovery search or Google Scholar.
Conclusions: Students are unfamiliar with the discovery system, but it could support their research needs. However, we don’t know if they can find the things they are looking for in it (search skills), nor do we know if they will ultimately be happy with it.
Speaker: Kathryn Johns-Masten, State University of New York Oswego
About half of American adults have smart phones now. Readers of e-books tend to read more frequently than others. They may not be reading more academic material, but they are out there reading.
SUNY Oswego hasn’t implemented a mobile site, but the library really wanted one, so they’ve created their own using the iWebKit from MIT.
Once they began the process of creating the site, they had many conversations about who they were targeting and what they expected to be used in a mobile setting. They were very selective about which resources were included, and considered how functional each tool was in that setting. They ended up with library hours, contact, mobile databases, catalog, ILL article retrieval (ILLiad), ask a librarian, Facebook, and Twitter (in that order).
When developing a mobile site, start small and enhance as you see the need. Test functionality (pull together users of all types of devices at the same time, because one fix might break another), review your usage statistics, and talk to your users. Tell your users that it’s there!
Tools for designing your mobile site: MobiReady, Squeezer, Google Mobile Site Builder, Springshare Mobile Site Builder, Boopsie, Zinadoo, iWebKit, etc.
Other things related to library mobile access… Foursquare! The library has a cheat sheet for answers to the things freshman are required to find on campus, so maybe they could use Foursquare to help with this. Tula Rosa Public Library used a screen capture of Google Maps to help users find their new location. QR codes could link to ask a librarian, book displays linked to reviews, social media, events, scavenger hunts, etc. Could use them to link sheet music to streaming recordings.
He starts with a brief description of the movie The Name of the Rose, which is a bit of a medieval murder mystery involving a monastery library. The “library” is actually a labyrinth, but only in the movie. (The book is a little different.)
The letters on the arches represent the names of the places in the world, and are placed in the library where they would be in the world as it relates to Europe. They didn’t exactly replicate the world, but they ordered it like good librarians.
If you don’t understand the organizational system, it’s just a labyrinth. The movie had to change this because it wouldn’t work to have room after room of books covering the walls. We have to see the labyrinth to be able to participate in the experience, which can be different depending on the medium (book or movie).
Before computers, we relied on experts (people), books, and mentors to learn. With computers, we have access to all of them, at any time. We are constantly connected (if we choose) to streams of data, and the access points are more and more portable.
“Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us.” –Institute for the Future
This is not the future. It’s here now. Facebook, Twitter, Foursquare… our phones and mobile devices connect us.
Think about how you might send a message? Email, text, handwritten, smoke signals, ouija… ti’s the same task, but with many different mediums.
What if someone is looking for a book? They could go to the circ desk, but that’s becoming less common. They could go to a virtual bookshelf for the library. Or they could go to a competitor like Amazon. They could do this on a mobile phone. Or they could just start looking on the shelves themselves, whether they understand the classification/organization or not. The only thing that matters is the book. They don’t want to fight with mobile interfaces, search results in the millions, or creepy library stacks. They just want the book, when they want it, and how they want it.
The library is a channel, as is the labeling, circ desk, website, mobile interface, etc. Unfortunately, they don’t work together. We have silos of channels, not just silos of information.
Think about a bank. You can talk to the call center employee — they can’t help you if it’s not a part of their scripted routines. You can’t start an online process and finish it in a physical space (i.e. online banking then local branch).
Entertainment now uses many channels to reach consumers. If you really want to understand the second and third Matrix movies, you have to be familiar with the accessory channels of information (comic books, video games, etc.). In cross-channel experiences, users constantly move between channels, and will not stay in any single one of them from start to finish.
More companies, like clothing stores, are breaking down the barriers to flow between their physical and virtual stores. You can shop on line and return items to the physical store, for example.
Information architectures are becoming open ecologies: no artifacts stand alone — they are all apart of the user experience
users are becoming intermediaries: participants in these ecosystems actively produce and re-mediate content and meaning
static becomes dynamic: ecologies are perpetually unfinished, always changing, always open to further refinement and manipulation
dynamic becomes hybrid: the boundaries separating media, channels, and genres get thinner
horizontal prevails over vertical: intermediaries push for spontaneity, ephemeral structures of meaning and constant change
products are becoming experiences: focus shifts from how to design single items to how to design experiences spanning multiple steps
experiences become cross-channel experiences: experiences bridge multiple connected media, devices and environments into ubiquitous ecologies
I’ve had my HTC Incredible for about 10 months now, and over that time I have added (and removed) quite a few apps. Here’s a list of the apps that I’m currently using on a regular basis and would recommend to other Android users:
[I took notes on paper because my netbook power cord was in my checked bag that SFO briefly lost on the way here. This is an edited transfer to electronic.]
She told a story about how a tree in her yard sprang up and quickly produced fruit, due in part to the fertilization that came from some bats living in her garage. The point being is that libraries are sitting on hidden assets (i.e. bat shit), but we haven’t packaged it in a way our community will recognize and value it (i.e. bat guano fertilizer).
She thinks that the current conditions indicate we are on the cusp of a renaissance generation that will lead to an explosion of creativity. Every advanced civilization gets to a point where there is so much progress made that traditions become less relevant and are shed. We need to keep libraries, or at least their role in society/education, relevant or they will be lost.
Martin says that the indicators of a renaissance are death (recession), a facilitating medium (internet), and an age of enlightenment (aided by the internet). We are seeing massive creativity online, from blog content larger than the volumes in the Library of Congress to Facebook to the increase in epublications over their print counterparts.
Capitalism relies on conformity, but conformity won’t give us the creativity we need. Brands/companies who are succeeding are those who provide a sense of belonging/community for their users, who empower creativity among them, and who manage the human interface.
The old ways have the brand at the center, but the new way is to have the user at the center. This sounds easy, until you have to live it. When the user is at the center, they want to build a community/tribe together, which creates sticker brands.
Jonathan Harris wants us to move forward towards creating a vibrant culture online that’s not about celebrity tweets. He is studying the things that people yearn for and creating a human interface to explore it. It is projected that 80% of data generated will come from social networks – how will we make sense of it all? Why would the RenGen (renaissance generation) still use libraries if the traditional book is our brand? We need a new story about the future where libraries are present, in whatever form they become.
A president of a cloud computing company is quoted by Martin as saying that in the future, screens will be everywhere. The return on transaction (faster) will replace the return on investment. He saw the cloud storage demand grow 500 times in 2009, and expects that rate will only continue into the future as we generate more and more data.
Story is the new killer app – the ultimate human interface. The new story of the future will be built around preconition.
Libraries can create value by leaving the desk and going into the community to provide neutral information to meet the needs of the community. We add value by putting users at the center, letting them collaborate on the rules, and curating the human interface.
All started blogging because they had a passion for the topic, and were subsequently surprised by the popularity of their blogs. Both Kim & Petersik now blog fulltime, but Guard doesn’t expect to make a significant income from his blog. Kim noted that there are many other blogs like his now, so what sets his apart is the community that has developed around it.
Many bloggers have commented that since they started tweeting, their blog writing has decreased. Hall is disappointed in herself by this, but also enjoys the interactivity with readers. Kim notes that if your job is to be a blogger, then anything else that takes time away from your blog should be approached with caution; however, it can be a great tool for building a personal brand. For Petersik, it’s just another forum for connecting with their audience, much like Facebook.
How do you deal with the public sucker punches? People have opinions and sometimes they can be expressed strongly. It helps to have a comments policy to keep the conversation civil and not distracted by trolls. Guard tries to be provocative and push buttons, so he expects the sucker punches. Generally he lets the trolls fly their troll flags. Hall commented that some people are out there just to be haters.
“A couple of tips for improving your blog’s readership and like 26 pictures of kittens”
A comprehensive digital strategy is what you are going to use when you build anything online. When you start a blog, you are committing yourself to putting out content forever.
The field of dreams fallacy: just because you blog it doesn’t mean anyone will read it. Knowing your visitors means knowing your visitor types. Referral traffic is your goal. Blog readership is not a zero-sum game; your fellow bloggers are your peers.
Quantitative analysis like page ranks compares apples to apples. But if you want to compare apples to oranges, you need to look at different things. Post frequency will increase popularity, particularly for those who do not read via RSS. Comment frequency is an indicator of post frequency. You also want to pay attention to whether the commenters are responding to the post or responding to each other (i.e. creating a community).
Amass, prioritize, track, repeat: Find all of the people who are talking about your niche in a full-time manner. Evaluate your own blog, then develop a rubric to compare your site to peers. Create a list of blogs where you’d like to guest post. Track your successes and failures – Robb suggests using a spreadsheet (blogs tracked, comments, linkbacks, etc.). Keep adding to your amassed list, keep evaluating your standing, and keep tracking.
You need to be reading the blogs in your community, but that can take a lot of time. Following their Twitter feeds might be faster. And if you’re not using RSS, you should be.
“Commenting on blogs is like working a room at a party with one major exception: nobody knows if you’re wearing pants.”
Make your comment relevant, short, interesting, but don’t steal the show. Make sure you put your blog anchor page in the URL field of the comment form. You want people to track back to your blog, right? If there is an option to track the comments, do it. It’s okay to disagree, but be intelligent about it. Be yourself, but better (and sign with your name, not your blog/book/etc.). Count to ten before you hit send, not just for keeping a cool head, but also for correcting grammatical errors.
Guest posting: write the post before you pitch it. It indicates that you understand the blog and it’s content, and that you can write. Plus, they won’t be waiting on you for a deadline.
Measure twice, cut once: If your commenting strategy isn’t working, then figure out how to change it up. Are you getting traffic? Are your comments being responded to?
Give them something to talk about. If you’re doing all this strategy, make sure you have something worth reading.
Recommended features & widgets? Robb doesn’t use many widgets. Trackbacks is a big backend feature. Disqus can aggregate reactions, which you can publish with the post.
What are easy ways to get people to comment on your blog? There are several methods. One is to be wrong, because the internet will tell you that you’re wrong, and that can drive comment traffic. Another is to publish a list.
How do you know what to write about? By following the niche/industry, you can get a feel for hot topics and trends.
Do you have any specific strategies for using Facebook for publicizing your blog? Robb hates Facebook and it’s personal data-stealing soul. He recommends the same strategy as Twitter: for every ten posts about something else, post one promoting your blog.
What about communities like Digg or Reddit? Unless you hit the front page, you don’t really get enough traffic to warrant the time.
How many ads are too many? Depends on how big of a boat you want. If you build your theme to incorporate ads smartly, you don’t need as many of them to be successful with them. In print journalism, the page is designed for the ads with the news filling the rest.