ER&L 2012: New ARL Best Practices in Fair Use

laptop lid comic relief + Dawn and Drew
photo by YayAdrian

Speaker: Brandon Butler (Peter Jaszi was absent)

The purpose of copyright is to promote the creation of culture. It is not to ensure that authors get a steady stream of income no matter what, or to pay them back for the hard work they do, or to show our respect for the value they add to society. It’s about getting the stuff into the culture, and giving the creators enough incentive to do it.

One way it does it is to give creators exclusive rights for a limited period of time. The limit encourages new makers to use and remix existing culture.

Fair use is the biggest balancing feature of copyright. It ensures that the rights provided to the creators don’t become oppressive to the users. Fair use is the legal, unauthorized use of copyrighted material… under some circumstances. And we’ve spent generations trying to figure out which circumstances apply.

Fair use is a space for creativity. It gives you the leeway to take the culture around you and incorporate it into your work. It allows you to quote other scholarship in your research. It allows you to incorporate art into new works.

There are four factors of fair use. Every judge should consider the reason for the use, the kind of work used, the amount used, and the effect on the market. But it doesn’t tell the judges how much to consider or which is more important. The good news is that judges love balancing features, and the Supreme Court has determined that fair use protects free speech. However, since copyright is automatically conferred as soon as the creation is fixed, the fair use judicial interpretations have shifted greatly since 1990 to be more in the balance of the users in certain circumstances.

Without fair use, copyright would be in conflict with the 1st Amendment.

Judges want to know if the use is transformative (i.e. for a new purpose, context, audience, insight) and if you used the right amount in that transformative process. For example, parody is making fun of the original work, not just reusing it. An appropriate amount can refer to both the quantity of the original in the transformative work, and also the audience who received your transformative work. For example, the many photographic memes that take pictures and alter them to fit a theme, like One Tiny Hand.

Judges care about you and what you think is fair. There is a pattern of judges deferring to the well-articulated norms of a practice community.

Best practices codes are a logical outgrowth of the things the communities have articulated as their values and the things they would consider to be legitimate transformative works. Documentary filmmakers, scholars, media literacy teachers, online video, dance collections, open course ware, poets… many groups are creating best practices for fair use.

The documentary filmmakers have had a code of best practice for a long time. They realized that without it, they were limiting themselves too much in what they could create. Once they codified their values, more broadcast sources were willing to take films and new kinds of films were being made. Insurers of errors and omissions insurance were able to accept fair use claims, and lawyers use the Statement to build their own best practices in the relevant areas.

Keep in mind, though, that these are best practices and not guidelines. Principles, not rules. Limitations, not bans. Reasoning, not rote. The numerical limits we once followed are not the law, and we need to keep them fresh to be relevant.

Licensing is a different thing all together. This means you may have less rights in some instances, and more rights in others, regardless of fair use.

For libraries, fair use enables our mission to serve knowledge past, present, and future. We have a duty to make copyrighted works real and accessible in the way people use things now. What will libraries be in the future? How will we stay relevant? We need to have some flexibility with the stuff we have in our collections.

Many librarians are discouraged. Insecurity and hesitation equal staff costs to hire someone to clear copyright questions. Fair use would help, but it’s underused. Risk aversion subsumes fair use analysis.

The ARL document took a lot of people from diverse institutions and many hours of discussion to create it, and it was reviewed by several legal experts. It’s not risk-free, since it would need to stand up in court first (and there are always lawsuit-happy people), but it seems okay based on past judgement.

They hope it will put legal risks into perspective, and will give librarians a tool to go to general counsels and administrations and let them know things are changing. It considered the views of librarians and their values, and they also hope that people will speak out publicly that they support the Code.

Fair use applies in these common situtations:

  • course reserves — digital access to teaching materials for students and faculty, although it should be limited to access by only the appropriate audience
  • both physical and virtual exhibits — if it highlights a theme or commonality, you’re doing something new to help people understand what’s in your library
  • digitizing to preserve at-risk items — you’re not a publisher or scam artist, you’re a librarian making sure the things are accessible over time (like VHS tapes)
  • digitizing special collections and archives — you’re keeping it alive
  • access to research and teaching materials for disabled users — i.e. Daisy
  • institutional repositories
  • creation of search indexes
  • making topically-based collections of web-based materials

Practice makes practice. It won’t work if you don’t use it.

ER&L 2012: Electronic Resources Workflow Analysis & Process Improvement

workflow at the most basic level
illustration by wlef70

Speakers: Ros Raeford & Beverly Dowdy

Users were unhappy with eresource management, due in part to their ad hoc approach, and they relied on users to notify them when there were access issues. A heavy reliance on email and memory means things slip through the cracks. They were not a train wreck waiting to happen, they were train wreck that had already occurred.

Needed to develop a deeper understanding of their workflows and processes to identify areas for improvement. The reason that earlier attempts have failed was due to not having all the right people at the table. Each stage of the lifecycle needs to be there.

Oliver Pesch’s 2009 presentation on “ERMS and the E-Resources Lifecycle” provided the framework they used. They created a staff responsibility matrix to determine exactly what they did, and then did interviews to get at how they did it. The narrative was translated to a workflow diagram for each kind of resource (ebooks, ejournals, etc.).

Even though some of the subject librarians were good about checking for dups before requesting things, acquisitions still had to repeat the process because they don’t know if it was done. This is just one example of a duplication of effort that they discovered in their workflow review.

For the ebook package process, they found it was so unclear they couldn’t even diagram it. It’s very linear, and it could have a number of processes happening in parallel.

Lots of words on screen with great ideas of things to do for quality control and user interface improvements. Presenter does not highlight any. Will have to look at it later.

One thing they mentioned is identifying essential tasks that are done by only one staff. They then did cross-training to make sure that if the one is out for the day, someone else can do it.

Surprisingly, they were not using EDI for firm orders, nor had they implemented tools like PromptCat.

Applications that make things work for them:

JTacq — using this for the acquisition/collections workflow. I’ve never heard of it, but will investigate.

ImageNow — not an ERM — a document management tool. Enterprise content management, and being used by many university departments but not many libraries.

They used SharePoint at a meeting space for the teams.

ER&L 2012: Next Steps in Transforming Academic Libraries — Radical Redesign to Mainstream E-Resource Management

The smallest details add up
photo by Garrett Coakley

Speaker: Steven Sowell

His position is new for his library (July 2011), and when Barbara Fister saw the job posting, she lamented that user-centered collection development would relegate librarians to signing licenses and paying invoices, but Sowell doesn’t agree.

Values and assumptions: As an academic library, we derive our reason for existing from our students and faculty. Our collections are a means to an end, rather than an end to themselves. They can do this in part because they don’t have ARL-like expectations of themselves. A number of studies has shown that users do a better job of selecting materials than we do, and they’ve been moving to more of a just in time model than a just in case.

They have had to deal with less money and many needs, so they’ve gotten creative. The university recently realigned departments and positions, and part of that included the creation of the Collections & Resource Sharing Department (CRSD). It’s nicknamed the “get it” department. Their mission is to connect the community to the content.

PDA, POV, PPV, approval plans, shelf-ready, and shared preservation are just a few of the things that have changed how we collect and do budget planning.

CRSD includes collection development, electronic resources, collections management, resource sharing & delivery, and circulation (refocusing on customer service and self-servicing, as well as some IT services). However, this is a new department, and Sowell speaks more about what these things will be doing than about what they are doing or how the change has been effective or not.

One of the things they’ve done is to rewrite position descriptions to refocus on the department goals. They’ve also been focusing on group facilitation and change management through brainstorming, parking lot, and multi-voting systems. Staff have a lot of anxiety over feeling like an expert in something and moving to where they are a novice and having to learn something new. They had to say goodbye to the old routines, mix them with new, and then eventually make the full shift.

They are using process mapping to keep up with the workflow changes. They’re also using service design tools like journey mapping (visualization of the user’s experience with a service), five whys, personas, experience analogy, and storyboards (visualization of how you would like things to occur).

For the reference staff, they are working on strategic planning about the roles and relationships of the librarians with faculty and collections.

Change takes time. When he proposed this topic, he expected to be further along than he is. Good communication, system thinking, and staff involvement are very important. There is a delicate balance between uncertainty/abstract with a desire for concrete.

Some unresolved issues include ereaders, purchasing rather than borrowing via ILL and the impact on their partner libraries, role of the catalog as an inventory in the world of PDA/PPV. The re-envisioning of the collection budget as a just in time resource. Stakeholder involvement and assessment wrap up the next steps portion of his talk.

Questions:
In moving print to the collection maintenance area, how are you handling bundled purchases (print + online)? How are you handling the impression of importance or lack thereof for staff who still work with traditional print collection management? Delicately.

Question about budgeting. Not planning to tie PDA/PPV to specific subjects. They plan to do an annual review of what was purchased and what might have been had they followed their old model.

How are they doing assessment criteria? Not yet, but will take suggestions. Need to tie activities to student academic success and teaching/researching on campus. Planning for a budget cut if they don’t get an increase to cover inflation. Planning to do some assessment of resource use.

What will you do if people can’t do their new jobs? Hopefully they will after the retraining. Will find a seat for them if they can’t do what we hope they can do.

What are you doing to organize the training so they don’t get mired in the transitional period? Met with staff to reassure them that the details will be worked out in the process. They prepared the ground a bit, and the staff are ready for change.

Question about the digital divide and how that will be addressed. Content is available on university equipment, so not really an issue/barrier.

What outreach/training to academic departments? Not much yet. Will honor print requests. Subject librarians will still have a consultative role, but not necessarily item by item selection.

ER&L 2012: Lightening Talks

Shellharbour; Lightening
photo by Steven

Due to a phone meeting, I spent the first 10 min snarfing down my lunch, so I missed the first presenters.

Jason Price: Libraries spend a lot of time trying to get accurate lists of the things we’re supposed to have access to. Publisher lists are marketing lists, and they don’t always include former titles. Do we even need these lists anymore? Should we be pushing harder to get them? Can we capture the loss from inaccurate access information and use that to make our case? Question: Isn’t it up to the link resolver vendors? No, they rely on the publishers/sources like we do. Question: Don’t you think something is wrong with the market when the publisher is so sure of sales that they don’t have to provide the information we want? Question: Haven’t we already done most of this work in OCLC, shouldn’t we use that?

Todd Carpenter: NISO recently launched the Open Discovery Initiative, which is trying to address the problems with indexed discovery services. How do you know what is being indexed in a discovery service? What do things like relevance ranking mean? What about the relationships between organizations that may impact ranking? The project is ongoing and expect to hear more in the fall (LITA, ALA Midwinter, and beyond).

Title change problem — uses xISSN service from OCLC to identify title changes through a Python script. If the data in OCLC isn’t good enough, and librarians are creating it, then how can we expect publishers to do better.

Dani Roach: Anyone seeing an unusual spike in use for 2011? Have you worked with them about it? Do you expect a resolution? They believe our users are doing group searches across the databases, even though we are sending them to specific databases, so they would need to actively choose to search more than one. Caution everyone to check their stats. And how is their explanation still COUNTER compliant.

Angel Black: Was given a mission at ER&L to find out what everyone is doing with OA journals, particularly those that come with traditional paid packages. They are manually adding links to MARC records, and use series fields (830) to keep track of them. But, not sure how to handle the OA stuff, particularly when you’re using a single record. Audience suggestion to use 856 subfield x. “Artesian, handcrafted serials cataloging”

Todd Carpenter part 2: How many of you think your patrons are having trouble finding the OA in a mixed access journal that is not exposed/labeled? KBs are at the journal or volume/issue level. About 1/3 of the room thinks it is a problem.

Has anyone developed their own local mobile app? Yes, there is a great way to do that, but more important to create a mobile-friendly website. PhoneGap will write an app for mobile OS that will wrap your web app in an app, and include some location services. Maybe look to include library in a university-wide app?

Adam Traub: Really into PPV/demand-driven. Some do an advance purchase model with tokens, and some of them will expire. Really wants to make it an unmediated process, but it opens up the library to increasing and spiraling costs. They went unmediated for a quarter, and the use skyrocketed. What’s a good way to do this without spending a ton of money? CCC’s Get It Now drives PPV usage through the link resolver. Another uses a note to indicate that the journal is being purchased by the library.

Kristin Martin: Temporarily had two discovery services, and they don’t know how to display this to users. Prime for some usability testing. Have results from both display side by side and let users “grade” them.

Michael Edwards: Part of a NE consortia, and thinks they should be able to come up with consortial pressure on vendors, and they’re basically telling them to take a leap. Are any of the smaller groups in pressuring vendors in making concessions to consortial acquisitions. Orbis-Cascade and Connect NY have both been doing good things for ebook pricing and reducing the multiplier for SU. Do some collection analysis on the joint borrowing/purchasing policies? The selectors will buy what they buy.

ER&L 2012 – Between Physical and Digital: Understanding Cross-Channel User Experiences

UX Brighton 2011 - Andrea Resmini
photo by Katariina Järvinen

speaker: Andrea Resmini

He starts with a brief description of the movie The Name of the Rose, which is a bit of a medieval murder mystery involving a monastery library. The “library” is actually a labyrinth, but only in the movie. (The book is a little different.)

The letters on the arches represent the names of the places in the world, and are placed in the library where they would be in the world as it relates to Europe. They didn’t exactly replicate the world, but they ordered it like good librarians.

If you don’t understand the organizational system, it’s just a labyrinth. The movie had to change this because it wouldn’t work to have room after room of books covering the walls. We have to see the labyrinth to be able to participate in the experience, which can be different depending on the medium (book or movie).

Before computers, we relied on experts (people), books, and mentors to learn. With computers, we have access to all of them, at any time. We are constantly connected (if we choose) to streams of data, and the access points are more and more portable.

“Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us.” –Institute for the Future

This is not the future. It’s here now. Facebook, Twitter, Foursquare… our phones and mobile devices connect us.

Think about how you might send a message? Email, text, handwritten, smoke signals, ouija… ti’s the same task, but with many different mediums.

What if someone is looking for a book? They could go to the circ desk, but that’s becoming less common. They could go to a virtual bookshelf for the library. Or they could go to a competitor like Amazon. They could do this on a mobile phone. Or they could just start looking on the shelves themselves, whether they understand the classification/organization or not. The only thing that matters is the book. They don’t want to fight with mobile interfaces, search results in the millions, or creepy library stacks. They just want the book, when they want it, and how they want it.

The library is a channel, as is the labeling, circ desk, website, mobile interface, etc. Unfortunately, they don’t work together. We have silos of channels, not just silos of information.

Think about a bank. You can talk to the call center employee — they can’t help you if it’s not a part of their scripted routines. You can’t start an online process and finish it in a physical space (i.e. online banking then local branch).

Entertainment now uses many channels to reach consumers. If you really want to understand the second and third Matrix movies, you have to be familiar with the accessory channels of information (comic books, video games, etc.). In cross-channel experiences, users constantly move between channels, and will not stay in any single one of them from start to finish.

More companies, like clothing stores, are breaking down the barriers to flow between their physical and virtual stores. You can shop on line and return items to the physical store, for example.

Manifesto:

  1. Information architectures are becoming open ecologies: no artifacts stand alone — they are all apart of the user experience
  2. users are becoming intermediaries: participants in these ecosystems actively produce and re-mediate content and meaning
  3. static becomes dynamic: ecologies are perpetually unfinished, always changing, always open to further refinement and manipulation
  4. dynamic becomes hybrid: the boundaries separating media, channels, and genres get thinner
  5. horizontal prevails over vertical: intermediaries push for spontaneity, ephemeral structures of meaning and constant change
  6. products are becoming experiences: focus shifts from how to design single items to how to design experiences spanning multiple steps
  7. experiences become cross-channel experiences: experiences bridge multiple connected media, devices and environments into ubiquitous ecologies
css.php