Milking That Crazy Cow: a Century of Cereals begins with a forward by Alan Snedeker, a creative consultant with a long carreer in writing jingles, advertising copywriting, and promotion design. He tells brief vignettes about what worked and what didn’t work with cereal branding and promotion in the years that his agency did creative work with cereal companies. This part of the book was the most interesting to me because it put the book into context. Snedeker makes the point that most breakfast cereals in the United States exist only as marketing tools to get kids to make their parents buy them a particular kind of sweetened grain cereal.
A sweetented crunchy reference book for breakfast reading.