mooooooo

A sweetented crunchy reference book for breakfast reading.

Milking That Crazy Cow: a Century of Cereals

Milking That Crazy Cow: a Century of Cereals begins with a forward by Alan Snedeker, a creative consultant with a long carreer in writing jingles, advertising copywriting, and promotion design. He tells brief vignettes about what worked and what didn’t work with cereal branding and promotion in the years that his agency did creative work with cereal companies. This part of the book was the most interesting to me because it put the book into context. Snedeker makes the point that most breakfast cereals in the United States exist only as marketing tools to get kids to make their parents buy them a particular kind of sweetened grain cereal.

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hearing voices

chick lit disguised as a cozy mystery — a pleasant but unsubstantial read

My Very Own Murder by Josephine Carr takes place in an upscale and venerable Washington apartment building. Aside from mentions of retired Senators, nothing particularly distinguishes the inner-beltway setting, and it could be any major American city with a sizeable international population. The focus is entirely on the protagonist and her worldview from the eighth floor. Recently divorced at fifty and living off of a generous inheritance, Anne quickly grows bored with the usual time fillers. It is at this point in her life when she is seeking direction that a message comes to her. A voice in her head tells her that a murder will be committed in the building within thirty days and she must prevent it. Deciding to take it seriously, she enlists the aid of her ex-husband, two grown children, and the cleaning lady to sleuth out the murderer and prevent the murder. Between the sex, drinks, and shopping, a bit of sleuthing occurs, but this is definitely in the cozy mystery category or borderline chick lit.

The author seems to have spent more time on Anne’s relationships than on developing a solid mystery. Through the events of the story, Anne rediscovers herself and grows in ways she was unable to in her failed marriage. In and of itself, that aspect of the story is quite compelling. However, the problems occur when Carr attempts to wrap this into an armchair detective story. At times, it is difficult to tell if the red herrings are red herrings or if in fact they are the fumblings of a not-very-well-thought-out plot. Sinister or suspicious characters are introduced and then never fully explained away. In the end, and almost paranormal science fiction explanation is given for the voice heard by Anne — an explanation that seems out of place. The author would have done better to leave this as a self-discovery coming of age story, rather than attempting to use the mystery genre for that purpose. Still, it is a pleasant escape from reality for a few hours, and likely to be popular with the chick lit crowd.

gospel of biff

Lamb: The Gospel According to Biff, Christ’s Childhood Pal by Christopher Moore What if Jesus had a crass best friend? What if they went to the East and learned kung fu and Zen Buddhism? What happened to Jesus when he was growing up, anyway? The title of this book caught my eye when I first … Continue reading “gospel of biff”

Lamb: The Gospel According to Biff, Christ’s Childhood Pal by Christopher Moore

What if Jesus had a crass best friend? What if they went to the East and learned kung fu and Zen Buddhism? What happened to Jesus when he was growing up, anyway?

The title of this book caught my eye when I first read it. I wasn’t quite sure if the book was a satire or a religious tract, and it turns out that it’s a little of both. Lamb asks the question, “What if…” and then proceeds to answer it page after page.

The story is told from the perspective of Biff, who was raised from the dead in the present time by an angel (with a directive from God, it seems) to write his gospel. The angel gives him the ability to speak in tongues, so the gospel is written with modern American idioms and informal language. If this book had been written now instead of a few years ago, one might imagine that the author would turn the Gospel of Biff into a blog.

There’s a lot in this book that is sure to rile the righteous. Although Joshua (Jesus) remains chaste throughout the story, Biff makes up for it by sleeping with almost every woman he meets. If the sex isn’t enough to make biblical literalists squirm, I’m sure that Joshua’s insistence than there should be a beatitude for the dumbfucks will do the trick. Clearly Moore had a great deal of irreverent fun filling in the gaps of Jesus’ life left by the other gospels. And, as he notes, if this book is enough to shake your faith, then perhaps you need to do a little more praying.

caribbean beer

It’s a tough job to write a guide to regional beers, but thankfully Mark McKenna’s ten years in the Caribbean gave him the opportunity to sample all 75 local brands. His experience is chronicled in his new book, McKenna’s Guide to Caribbean Beers: All the Islands, All the Brews published by Parrot. In the book, … Continue reading “caribbean beer”

It’s a tough job to write a guide to regional beers, but thankfully Mark McKenna’s ten years in the Caribbean gave him the opportunity to sample all 75 local brands. His experience is chronicled in his new book, McKenna’s Guide to Caribbean Beers: All the Islands, All the Brews published by Parrot. In the book, he goes through each of the 22 islands alphabetically, including Bermuda and the Bahamas because of their proximity and beer offerings.

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infusion

A valiant first effort at fiction writing by technical author Clint Smith, but it falls short of its promise.

Infusion by Clint Smith

Infusion is a valiant first effort at fiction writing by technical author Clint Smith, but it falls short of its promise. The plot concept is sound, and makes interesting parallels with the conflicts between economics and ecology, but the actual story-telling could use a bit more work, or at least a better editor. The first half of the book left me cringing quite often, but the pace and the writing pick up in the last third of the book.

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degunking your gunk

New email users and those overwhelmed by the size of their inboxes will find this book useful.

Degunking Your Email, Spam, and Viruses by Jeff Duntemann

Duntemann is a co-founder of Paraglyph Press, the publisher of this how-to computer book. His previous publications include Degunking Windows (Paraglyph) and Assembly Language Step-by-Step (Wiley), and he has been writing technical books for the geeks and the plebes for many years. I was immediately drawn to the accessible, common language used in the book. Although, I did find it difficult that he tends to use some non-standard terms several times before actually defining them (ie mailbase).

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straight talk

Neocons will hate this book. Moderates will feel enlightened and emboldened. Liberals will enjoy the occasional pot-shots at Neocons and want more.

Straight Talk from the Heartland : Tough Talk, Common Sense, and Hope from a Former Conservative by Ed Schultz

Ed Schultz is conservative turned liberal talk radio host. His show is syndicated on over 30 affiliate stations in the United States and Canada. The cover of his book, Straight Talk From the Heartland, proclaims that his is the fastest growing talk radio show. Not being a talk radio listener, I missed out on the hoopla surrounding this guy. However, having read his book, I’m now interested in hearing what he has to say on a regular basis. In the midst of his at times bombastic ranting (a trademark of talk radio), Schultz displays a keen intellect and average-guy understanding of the socio-politic-economic realities of life in the 21st century world. Neocons will hate this book. Moderates will feel enlightened and emboldened. Liberals will enjoy the occasional pot-shots at Neocons and want more.

The book is divided into two parts. The first describes Schultz’s transformation from hard-line conservative to left-of-center talk radio host. He outlines the events that brought him to his current ideology and lays out criticism of leaders on the Left and the Right, but mainly the Right. The second part is Schultz’s vision of what holds us together as a country and how these “pillars” are becoming unstable. At the end of each pillar section, he reiterates his main points, making this a handy crib sheet for those who may not wish to read them in detail.

My copy of this book has a handful of paper scraps sticking out of the top, marking the pages that have a particularly insightful or amusing comment. Here are just a few:

On Homeland Security:
“Minnesota, which also shares a border with Canada, has two nuclear plants within thirty miles of Minneapolis. Do you know who lives in Minneapolis? Prince! I am willing to make some concessions for homeland security. I am not willing to sacrifice the funk.” p.73

On Corporate Malfeasance:
“We need Ashcroft to stop spying on the librarians of America, and start focusing on the criminals again. And I’m not talking about Martha Stewart. We need the Securities and Exchange Commission and the Federal Trade Commission to grow some fangs, and start going after the big guns.” p.131

On Class Warfare:
“…I want to make it clear that I’m not advocating class warfare. Every good job I ever had was working for a rich man. Mr. Gates, I don’t mind the big paycheck, but could you at least give me a computer that works? Anytime any company dominates its industry like Microsoft does, there’s little motivation for the company to improve and give the public cheaper and better products.” p.135

On the “Liberal Media”:
“A journalist has to know enough about a topic to explain it to his audience. If he gets it wrong, people will know. So these people see the inner workings of government. They see the problems, they witness the disasters, and pretty soon their experiences tell them things need to change. A liberal is a compassionate proponent of change. So if journalists are liberals, maybe it’s reasonable to assume it was their life experiences that changed them. That’s how it worked for me.” p.201

On Talk Radio:
“Nowadays, it’s all too easy to get caught up in media frenzy. It feels like a new disaster is breaking every hour or so. I know this firsthand: I live, and work, in the bullet-point culture, too. My show is fast-paced. We paint in broad strokes. I provide solid information and opinions, but there’s no time for nuance — even if the President did nuance. So is talk radio the best place for in-depth news? Nah. It’s news delivered with equal helpings of entertainment, advocacy, and opinion, to help the medicine go down. Not all media is created equal.” p.220

Article first published as Straight Talk From the Heartland by Ed Schultz on Blogcritics.org

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