WordCamp Richmond: Blogging for Business

moderator: Kate Hall
panelists: Dr. Arnold Kim, John Petersik, and Jason Guard

All started blogging because they had a passion for the topic, and were subsequently surprised by the popularity of their blogs. Both Kim & Petersik now blog fulltime, but Guard doesn’t expect to make a significant income from his blog. Kim noted that there are many other blogs like his now, so what sets his apart is the community that has developed around it.

Many bloggers have commented that since they started tweeting, their blog writing has decreased. Hall is disappointed in herself by this, but also enjoys the interactivity with readers. Kim notes that if your job is to be a blogger, then anything else that takes time away from your blog should be approached with caution; however, it can be a great tool for building a personal brand. For Petersik, it’s just another forum for connecting with their audience, much like Facebook.

How do you deal with the public sucker punches? People have opinions and sometimes they can be expressed strongly. It helps to have a comments policy to keep the conversation civil and not distracted by trolls. Guard tries to be provocative and push buttons, so he expects the sucker punches. Generally he lets the trolls fly their troll flags. Hall commented that some people are out there just to be haters.