I started a food blog on Tumblr last January. Here’s the about statement:
I started this project because after a year of taking photos of myself every day, I wanted to document something else. Over the summer and fall, I had developed a routine of trying new recipes on the weekends and some weeknights. This blog is where I share photos of the results, talk about what went right or wrong, and link to the recipes.
And sometime in May/June, I stopped. I got busy. I remembered to take some pictures, but they sat on my desktop waiting to be blogged for so long that I felt guilty and overwhelmed, so I eventually deleted them.
It wasn’t like it would take all that much time to write up something. And add a link. And format it the same as the previous posts. But it seemed like a big deal at the time.
Also, I stopped cooking/baking as much in the summer.
I have this tendency to make things that should be simple and routine into complex, detailed processes that become burdensome. Is this just some freak aspect of my desire for control and order, or is it simply human nature?
They used a Lazer Tag like system to set up “Hunger Games” nights in the library. They also used a bunch of interactive tech toys for different kinds of game nights.
They’re mounting tables as shelf labels that show the range in sleep mode, but when activated will display reviews and other information about books in the range, as well as other interactive multimedia.
Speaker: Sarah Houghton
Cutting stuff. Cutting lots of things out of the budget, services, etc. All of these things we learn about take time and money, and we can’t do all of them. She’s making everyone in her library earn their pet program. It has to show some sort of ROI (not specifically financial). Make business decisions about what we do and why.
Q: What did you cut that you didn’t want to?
A: Magnatune deal — really wanted to do it, but didn’t have the staff time and a negative amount of money to dedicate to anything.
Speaker: Ben Bizzle
We are doing a really poor job of marketing ourselves to our communities, and we’re wasting money on old methods and tools to do it. There are more cost-effective ways to do this, particularly for public libraries. Facebook is a really cost-effective way to market to your community over and over again, and running ads to get people in your community to like your Facebook page has been shown to be very effective. Be part of the stream without being disruptive. Facebook events invitations are disruptive and ineffective.
Next big things from the audience:
Would like to have a better way to provide remote authentication for users from anywhere, regardless of the speed of the connection (i.e. 3G mobile phone or a hotel wireless connection).
Focusing on programming that brings the Spanish-speaking and English-speaking communities together.
Integrating local self-published creators’ content within the rest of the library’s electronic content.
Trying to find better metrics to measure success for ROI.
Developing community investors from FOL and active volunteers.
Giving up paper flyers/posters and moving to digital.
Moving social media effort to marketing department.
Looking at duplicate efforts and winnowing them down.
Learning how to code.
Hiring part-time and hiring non-librarians.
FRBR. RDA. Say no more.
Advocacy. Facetime with politicians and other sources of funding.
Would like to hear more from public libraries on ‘bring your own device’ initiatives that could be applied in the academic library setting.
Gamification of library resources and services.
Wikipedia – we should be creating more content there.
Better relationships with publishers.
The next level of life-long learning like Coursera and making the library a hub for it.
Downloadble database of music by local musicians.
Copyright, curations, folksonomies, and other issues of creating communities.
Digitization projects that engage specific communities.
Keeping my head above water. Migrating to a more self-service model while maintaining a high level of service.
Moving to a new ILS. Proprietary or open source?
Reaching out to atypical non-users. Running ads in local for sale magazines.
Crowdsourcing without a purpose is like unleashing a horde of zombies.
There are three things you need to do to engage staff with crowdsourcing: give them a goal, let them choose their own weapons (technology and methods used to accomplish the goal; group organizational structure), and celebrate both their successes and failures.
The easiest way to get staff engaged is to involve them in the process, and listen/respond to the input they provide.
Keep in mind that this only works if your organization is not so wedded to hierarchy that they can’t set that aside to get the work done. A way to handle that kind of work environment is to have a moderator to keep those staff involved, or remove from the group the managers that cause the problem.
Speaker: Lisa Hardy
About four years ago, they put together a team of eight to plan for leadership development, board engagement & strategic planning, and staff engagement. One of the keys to the group’s success was that it had closure — it was not an ongoing committee, but rather a task force with a specific goal and timeframe.
One of the outcomes was a “Future Action Think Tank,” which was not mandatory for all staff, unlike other events of that nature. The staff had to submit an application/essay explaining why they wanted to attend, and almost all attended. If they didn’t submit an expression of interest, they were turned away.
They started the day with a futurist faire, where staff talked about the things they were doing in a poster session style setting. The biggest part of the day was the field trip. They had several different location options around the city, and each of the places visited talked about their particular challenges and what they were doing to meet them (university digital library, zoo, science center, immigrant serving agencies, youth serving agencies, volunteer agencies, etc.).
There were other events that happened after it, and the second one actually came directly from administration. They had staff come and pitch their ideas to the administrators, and one was given funding to go ahead. Kind of like an entrepreneur TV show in Canada.
20% of staff are always open to change, and are willing to follow/lead anywhere; 20% of staff will stand in the way of change; and 60% will go either way. Where will you focus your energies?
Audience member suggested using Belbin for assessing potential roles when forming a group, and this may help avoid some of the issues of organizational hierarchy impeding staff involvement.
My library is often on the forefront of innovation, having the advantage of a healthy budget and staff size, yet small enough to be nimble. Frequently, when my colleagues return from conferences and give their reports, they’ll conclude with something along the lines of “we’re already doing most of the things they talked about.” At a recent conference report session, that was repeated again, with one exception: we have not implemented a web-scale discovery system.
I’m of two minds about web-scale discovery systems. In theory, they’re pretty awesome, allowing users to discover all of the content available to them from the library, regardless of the source or format. But in reality, they’re hamstrung by exclusive deals and coding limitations. The initial buzz was that they caused a dramatic increase in the use of library resources, but a few years in, and I’m hearing conflicting reports and grumblings.
We held off on buying a web-scale discovery system for two main reasons: one, we didn’t have the funding secured, and two, most of the reference librarians felt indifferent to outright dislike towards the systems out there at the time. We’re now in the process of reviewing and evaluating the current systems available, after many discussions about which problems we are hoping they will solve.
In the end, they really aren’t “Google for Libraries.” We think that our users want a single search box, but do they really? I heard an anecdote about how the library had spent a lot of time teaching users where to find their web-scale discovery system, making sure it was visible on the main library page, etc. After a professor assigned the same students to find a known article (gave them the full citation) using the web-scale discovery system (called it by name), the most frequent question the library got was, “How do I google the <name of web-scale discovery system>?”
I wonder if the ROI really is significant enough to implement and promote a web-scale discovery system? These systems are not cheap, and they take a bit of labor to maintain them. And, frankly, if the battle over exclusive content continues to be waged, it won’t be easy to pick the best one for our collection/users and know that it will stay that way for more than six months or a year.
Does your library have a web-scale discovery system? Is it everything you thought it would be? Would you pick the same one if you had to choose again?
It doesn’t matter how cool you are, at some point you will find yourself sounding like your parents. “In my day, we had to look things up in the catalog.” That’s okay — there differences in the generations.
Tara Hunt says, “Andy Warhol’s saying, ‘everyone will be famous for 15 minutes’ has changed to ‘everyone will be famous to 15 people.'” This did not start with the internet. It was already heading that way from the therapist’s couch to Jerry Springer. It’s no surprise that reality TV is so popular.
It might seem dangerous to be sharing so much information, but it also provides the opportunity to crowdsource for good.
One way libraries can blur the lines and bring the social aspect to their communities is by using social sign-on instead of anonymous browsing or a lengthy registration process. This allows them to integrate the users’ social community into the website and take it back to their social networks. They can become your advocates out in the world.
This generation is interested in knowledge sharing, not knowledge hoarding. For example, the trend of haul videos on YouTube shows a very engaged user base. This is innovation on their own terms. Quirky is an organization/site for social product development. Users submit ideas and the community decides on which one will be created and sold. Not only do the inventors earn money, but also the people who were involved in deciding on the product, because nothing gets made if no one will buy it and the selection process is a huge part of the product development.
Knowledge alone is not power. Knowledge shared is power. We ignore this at our peril.
This generation has more faith in the things it is involved in creating. This generation is interested in interactions, not transactions.
Social capitalism is an emerging economy based on ratings and interactions. We need to be aware of and involved in this new economy. Many libraries are adopting ways to engage with users, from resource guides to chat services.