Speaker: Rebekah Kilzer
The Ohio State University Libraries have used Google Analytics for assessing the use of the OPAC. It’s free for sites up to five million page views per month — OSU has 1-2 million page views per month. Libraries would want to use this because most integrated library systems offer little in the way of use statistics, and what they do have isn’t very… useful. You will need to add some code that will display on all OPAC pages.
Getting details about how users interact with your catalog can help with making decisions about enhancements. For example, knowing how many dial-up users interact with the site could determine whether or not you want to develop style sheets specifically for them, for example. You can also track what links are being followed, which can contribute to discussions on link real estate.
There are several libraries that are mashing up Google Analytics information with other Google tools.
Speakers: Cathy Weng and Jia Mi
The OPAC is a data-centered, card-catalog retrieval system that is good for finding known items, but not so good as an information discovery tool. It’s designed for librarians, not users. Librarian’s perceptions of users (forgetful, impatient) prevents librarians from recognizing changes in user behavior and ineffective OPAC design.
In order to see how current academic libraries represent and use OPAC systems, they studied 123 ARL libraries’ public interfaces and search capabilities as well as their bibliographic displays. In the search options, two-thirds of libraries use “keyword” as the default and the other third use “title.” The study also looked at whether or not the keyword search was a true keyword search with an automatic “and” or if the search was treated as a phrase. Few libraries used relevancy ranking as the default search results sorting.
There are some great disparities in OPAC quality. Search terms and search boxes are not retained on the results page, post-search limit functions are not always readily available, item status are not available on search results page, and the search keywords are not highlighted. These are things that the most popular non-library search engines do, which is what our users expect the library OPAC to do.
Display labels are MARC mapping, not intuitive. Some labels are suitable for certain types of materials but not all (proper name labels for items that are “authored” by conferences). They are potentially confusing (LCSH & MeSH) and occasionally inaccurate. The study found that there were varying levels of effort put to making the labels more user-friendly and not full of library jargon.
In addition to label displays, OPACs also suffer from the way the records are displayed. The order of bibliographic elements effect how users find relevant information to determine whether or not the item found is what they need.
There are three factors that contribute to the problem of the OPAC: system limitations, libraries not exploiting full functionality of ILS, and MARC standards are not well suited to online bibliographic display. We want a system that doesn’t need to be taught, that trusts users as co-developers, and we want to maximize and creatively utilize the system’s functionality.
The presentation gave great examples of why the OPAC sucks, but few concrete examples of solutions beyond the lipstick-on-a-pig catalog overlay products. I would have liked to have a list of suggestions for label names, record display, etc., since we were given examples of what doesn’t work or is confusing.