Charleston 2012: Ebooks – One Size Does Not Fit All

One size fits all. Welcome to the 80's by Stephan van Es
“One size fits all. Welcome to the 80’s” by Stephan van Es

Speaker: Anne McKee, GWLA

SERU was heavily involved in putting this session together. SERU hopes to put away with the madness of licensing and come up with mutually agreeable terms.

Most libraries purchase ebooks in order to make them available 24/7 to their users. While they haven’t grown to proportion sizes larger than print in library collections, they are heading there.

Researchers like ebooks because they don’t have to return them, and are more accessible than print books in the developing world. Students appreciate the ease of accessibility, particularly distance learnings, but given the choice they would take print over e every time. Libraries like them because there are easier/better ways of assessing usage and value to their users, but there are licensing and DRM headaches.

Speaker: Adam Chesler, Business Expert Press / Momentum Press

He has worked for large publishers, but now works for a small, new publisher.

What’s hard for a new publisher to break into the library market? Creating awareness, providing value — acquisition librarians are already overwhelmed with sales pitches via email. Authors may be wary of working with an unknown outlet when there are so many other options. They have to figure out ways to do this creatively.

Gaining budget shares in library materials budgets is challenging, where established publishers have long-standing space. Setting up trials for libraries and following up on them is challenging when one person is responsible for every business/science library in North America. “If you set up a trial, it would be much better to tell me to go to hell than ignore me.”

What’s easy? Nothing.

Well, being an e-only publisher means they don’t have responsibility for a print legacy that needs to be converted to online. That’s easy. They also have more freedom to experiment, particularly with pricing models. And SERU. That’s easy. They also don’t have their own platform, so they make the books available on established providers libraries are already comfortable using.

Speaker: Kimberly Steinle, Duke University Press

When they created the ebook side of the press, they modeled it after the ejournal side, with similar tiered pricing. They also work with the other ebook platforms and their pricing and licensing models.

While the ejournal collection sales are significant, they were surprised to find that ebook collections were not as popular as individual title sales.

They thought selling ebooks would be easy, since they already had existing relationships. MARC records, pricing, technology — not as easy as they thought. Squeezing the ebook model into the ejournal model doesn’t quite fit.

It’s easy to set up multiple sales models, but harder to get information about who the customers are and using that to make business decisions.

They’re a little worried that if they give up DRM it will impact print sales, but it’s obviously pretty unpopular and they do want the books to be used. They’re thinking about future formats — EPUB3, HTML5 — they need to keep up. They’re thinking about new ways to sell the content, and increasing the number of platforms and partners they work with.

Speaker: Bob Boissey, Springer

Serials come first at Springer (because they’re 80% of your materials budget). But, he’ll talk about ebooks today.

The STM publisher’s preference is to sell ebooks in packages directly to libraries, but there are other models based on library or patron selection that have some appeal. Eventually, market forces will probably mean they’ll have to do something with PDA.

In the post-PDA world, maybe we stop selecting and make sure that our systems are solid for allowing our users to find the best, most relevant content in an un-scoped collection. Might also mean giving up some of our concepts about what librarianship is.

The easy stuff: Libraries are the traditional purchasers of scholarly books, and publishers know how many print books we’ve purchased from them in the past. Many eresource issues were resolved with ejournals. SERU. The volume discount approach to selling ebook packages can work if the per unit cost is low, the percentage of portfolio used is high, and the spend is commensurate with print spend, but with more titles. Include textbooks and reference books in the package. Remove DRM, pair with liberal use and ILL permissions.

The not so easy, but not so hard stuff: Editors and authors have not had an easy time coming to terms with ebooks, much like print on demand. Discovery layer for ebooks is still the catalog, and it’s not down to the full text quite yet. Tablets are great for ebooks, and as they get more popular on campuses, ebooks get used more. Might have to give up the concept of book as a full thing and be okay with chapter-level reading. Most scholarly books outside of the humanities and social sciences are not read as a whole.

ER&L 2012: Consortia On Trial — In Defense of the Shared Ebook

Hi, how are you?
an Austin classic

Speaker: Nancy Gibbs, Duke & TRLN

The consortia TRLN began in the 1930’s as a shared collection development strategy for print materials. They share a catalog, print repository, approval vendor database, and they collaborate on large and individual purchases. This was really easy in the print world. As of 2006, only 8% of print books were duplicated across all three schools (Duke, NCSU, & UNC-CH).

Then ebooks arrived. And duplication began to grow exponentially. Many of the collections can’t be lent to the consortia libraries, and as a result, everyone is having to buy copies rather than relying on the shared collections of the past.

Speaker: Michael Zeoli, YBP

YBP has seen a small increase in ebooks purchased by academic libraries, and a much larger decrease in the purchase of print books, despite acquiring Blackwell last year. This is true of the TRLN consoritum as well.

About 20% of the top 24 publishers are not working with PDA or consortia, and about half that do are not doing both. Zeoli tries to meet with publishers and show them the data that it’s in their best interest to make ebooks available at the same time as print, and that they need to also be include in PDA and consortia arrangements.

Consortias want PDA, but not all the content is available. Ebook aggregators have some solutions, but missing the workflow components. Publisher role is focused on content, not workflow. PDA alone for consortia is a disincentive for publishers, it ignores practical integration of appropriate strategies and tools, and it’s a headache for technical staff.

A hybrid model might look like Oxford University Press. There are digital collections, but not everything is available that way, so you need options for single-title purchases through several models. This requires the consortium, the book seller, and the publisher to work together.

Speaker: Rebecca Seger, OUP

The publishers see many challenges, not the least of which is the continued reliance on print books in the humanities and social sciences, although there is a demand for both formats. Platforms are not set up to enable sharing of ebooks, and would require a significant investment in time and resources to implement.

They have done a pilot program with MARLI to provide access to both the OUP platform and the books they do not host but make available through eBrary. [Sorry — not sure how this turned out — got distracted by a work email query. They’ll be presenting results at Charleston.]

Questions:
How do MARLI institutions represent access for the one copy housed at NYU? Can download through Oxford site. YBP can provide them. The challenge is for the books that appear on eBrary a month later, so they are using a match number to connect the new URL with the old record.

And more questions. I keep zoning out during this part of the presentations. Sorry.

ER&L 2012: Taking the Guesswork Out of Demand-Driven Acquisition — Two Approaches

Tome Reader
photo by QQ Li

Speakers: Carol J. Cramer & Derrik Hiatt

They did an analysis of their circulating print collection to see what areas or books would have the equivalent uses to trigger a purchase if it were electronic. Only 2% of their entire circulating collection met the trigger point to where it would be more cost effective to purchase than to go with a short term loan option.

They announced the DDA trial, but deliberately did not tell the users that it would incur cost, just that it was there. They would pay short term loans up to the sixth use, and then they would purchase the title. The year of usage gave them an idea of what adjustments needed to be made to the trigger point. Eventually, the cost flattens out at the sixth use, and the difference between continuing to pay STLs and buying the book is small.

They were able to identify if the triggered purchase book was used by a single person (repeatedly), by a class (several people), or a mix of both, and it was split in almost even thirds.

They determined that 6 was a good trigger. The STL cost ended up being an average of 10.5% of the list cost. DDA doesn’t have to break the bank, and was lower than expected. The number of titles in the catalog didn’t have as much to do with the amount spent as the FTE. It also lead to questioning the value of firm ordering ebooks rather than letting DDA cover it

However, this is only 11 months of data, and more longitudinal studies are needed.

Speaker: Lea Currie

They loaded records for slip books, and then the users have the option to request them at various levels of speed. The users are notified when the print book arrives, and the full MARC record is not loaded until the book is returned.

They saved quit a bit of money per month using this method, and 88% of the titles purchased circulated. Only about 75% of their ILL titles will circulate, to put that into perspective.

Of course, librarians still had some concerns. First, the library catalog is not an adequate tool for discovering titles. Faculty were concerned about individuals doing massive requests for personal research topics. Also, faculty do not want to be selectors for the libraries. [ORLY? They want the books they want when they want them — how is that different?]

The next DDA project was for ebooks, using the typical trigger points. They convinced the Social Science and Sci/Tech librarians to put a price cap for DDA titles. Up to a certain price, the book would be included in the approval plan, between a range it would go in DDA, and then above that range it would require the librarian’s approval. These were written into their YBP profile.

For the pDDA, they discovered that as the books aged, it was harder to do rush orders since they were going out of print. They also modified their language to indicate that the books may not be available if they are out of print.

They have not done DDA for humanities or area studies. They based their decisions on the YBP profile on retrospective reports, which allowed them to get an idea of the average cost.

For FY12, they expect that the breakdown will be 23% eDDA, 50% pDDA, 20% approval, and 7% selected by subject bibliographers. They’ve also given the subject librarians the options to review the automatic approval ebooks — they have a week to reject or shift to DDA each title if they want. They can also shift the expensive titles to DDA if they want to see if anyone would use it before choosing to purchase it.

Questions:
Are you putting the records in your discovery service if you have one, and can you tell if the uses are coming from that or your catalog? Not yet. Implementing a discovery service. Some find resources through Google Scholar.

ER&L 2012: Next Steps in Transforming Academic Libraries — Radical Redesign to Mainstream E-Resource Management

The smallest details add up
photo by Garrett Coakley

Speaker: Steven Sowell

His position is new for his library (July 2011), and when Barbara Fister saw the job posting, she lamented that user-centered collection development would relegate librarians to signing licenses and paying invoices, but Sowell doesn’t agree.

Values and assumptions: As an academic library, we derive our reason for existing from our students and faculty. Our collections are a means to an end, rather than an end to themselves. They can do this in part because they don’t have ARL-like expectations of themselves. A number of studies has shown that users do a better job of selecting materials than we do, and they’ve been moving to more of a just in time model than a just in case.

They have had to deal with less money and many needs, so they’ve gotten creative. The university recently realigned departments and positions, and part of that included the creation of the Collections & Resource Sharing Department (CRSD). It’s nicknamed the “get it” department. Their mission is to connect the community to the content.

PDA, POV, PPV, approval plans, shelf-ready, and shared preservation are just a few of the things that have changed how we collect and do budget planning.

CRSD includes collection development, electronic resources, collections management, resource sharing & delivery, and circulation (refocusing on customer service and self-servicing, as well as some IT services). However, this is a new department, and Sowell speaks more about what these things will be doing than about what they are doing or how the change has been effective or not.

One of the things they’ve done is to rewrite position descriptions to refocus on the department goals. They’ve also been focusing on group facilitation and change management through brainstorming, parking lot, and multi-voting systems. Staff have a lot of anxiety over feeling like an expert in something and moving to where they are a novice and having to learn something new. They had to say goodbye to the old routines, mix them with new, and then eventually make the full shift.

They are using process mapping to keep up with the workflow changes. They’re also using service design tools like journey mapping (visualization of the user’s experience with a service), five whys, personas, experience analogy, and storyboards (visualization of how you would like things to occur).

For the reference staff, they are working on strategic planning about the roles and relationships of the librarians with faculty and collections.

Change takes time. When he proposed this topic, he expected to be further along than he is. Good communication, system thinking, and staff involvement are very important. There is a delicate balance between uncertainty/abstract with a desire for concrete.

Some unresolved issues include ereaders, purchasing rather than borrowing via ILL and the impact on their partner libraries, role of the catalog as an inventory in the world of PDA/PPV. The re-envisioning of the collection budget as a just in time resource. Stakeholder involvement and assessment wrap up the next steps portion of his talk.

Questions:
In moving print to the collection maintenance area, how are you handling bundled purchases (print + online)? How are you handling the impression of importance or lack thereof for staff who still work with traditional print collection management? Delicately.

Question about budgeting. Not planning to tie PDA/PPV to specific subjects. They plan to do an annual review of what was purchased and what might have been had they followed their old model.

How are they doing assessment criteria? Not yet, but will take suggestions. Need to tie activities to student academic success and teaching/researching on campus. Planning for a budget cut if they don’t get an increase to cover inflation. Planning to do some assessment of resource use.

What will you do if people can’t do their new jobs? Hopefully they will after the retraining. Will find a seat for them if they can’t do what we hope they can do.

What are you doing to organize the training so they don’t get mired in the transitional period? Met with staff to reassure them that the details will be worked out in the process. They prepared the ground a bit, and the staff are ready for change.

Question about the digital divide and how that will be addressed. Content is available on university equipment, so not really an issue/barrier.

What outreach/training to academic departments? Not much yet. Will honor print requests. Subject librarians will still have a consultative role, but not necessarily item by item selection.

NASIG 2011: Managing Ebook Acquisition — the Coordination of “P” and “E” Publication Dates

Speaker: Sarah Forzetting & Gabrielle Wiersma

They are sending bib records to their book supplier weekly in order to eliminate duplication of format and other ebook packages. This might be helpful for libraries that purchase ebooks through publisher platforms in addition to through their vendor.

One of the challenges of ebook acquisition is that publishers are delaying publication or embargoing access on aggregators in order to support the print book sales. Fortunately the delay between print and ebook publication is diminishing — the average delay has gone down from 185 days to 21 since 2008.

For certain profiles in the approval plan, Coutts will set aside books that match for a certain period of time until the ebook is available. If the ebook is not available in that time, they will ship the print. If the librarian does not want to wait for the ebook, they can stop the wait process and move forward with the print purchase right away.

Part of the profile setup for e-preferred or print-preferred not only includes the subject areas, but also content type. For example, some reference works are more useful in electronic format.

Oh, my! They have their PDA set up so that two uses trigger a purchase. I should find out what constitutes a use.