search engine wars

Marketplace had and interesting story yesterday on the search engine wars. One of the people that the reporter talked to said that although search engines are currently the hot ticket for online advertising, he is looking forward to the next big thing to come. He said that back when Goggle was just getting started, web portals were the thing, and now web portals are a thing of the past.

Today as I browsed through the blogs and Google News searches in my RSS feeder, I got to thinking about how blogs and wikis are becoming more and more popular, and probably whatever comes out next in the way of big money on the Internet will be realted to RSS feeds. I just added a few saved searches from Feedster, which are based on keywords, and I thought, “If Wil Wheaton has a blog, then why wouldn’t X10 or some of the other more annoying online advertisers set up blogs and use keywords to get folks like me to view their site?” Scary thought.