speaker: Patricia Martin
[I took notes on paper because my netbook power cord was in my checked bag that SFO briefly lost on the way here. This is an edited transfer to electronic.]
She told a story about how a tree in her yard sprang up and quickly produced fruit, due in part to the fertilization that came from some bats living in her garage. The point being is that libraries are sitting on hidden assets (i.e. bat shit), but we haven’t packaged it in a way our community will recognize and value it (i.e. bat guano fertilizer).
She thinks that the current conditions indicate we are on the cusp of a renaissance generation that will lead to an explosion of creativity. Every advanced civilization gets to a point where there is so much progress made that traditions become less relevant and are shed. We need to keep libraries, or at least their role in society/education, relevant or they will be lost.
Martin says that the indicators of a renaissance are death (recession), a facilitating medium (internet), and an age of enlightenment (aided by the internet). We are seeing massive creativity online, from blog content larger than the volumes in the Library of Congress to Facebook to the increase in epublications over their print counterparts.
Capitalism relies on conformity, but conformity won’t give us the creativity we need. Brands/companies who are succeeding are those who provide a sense of belonging/community for their users, who empower creativity among them, and who manage the human interface.
The old ways have the brand at the center, but the new way is to have the user at the center. This sounds easy, until you have to live it. When the user is at the center, they want to build a community/tribe together, which creates sticker brands.
Jonathan Harris wants us to move forward towards creating a vibrant culture online that’s not about celebrity tweets. He is studying the things that people yearn for and creating a human interface to explore it. It is projected that 80% of data generated will come from social networks – how will we make sense of it all? Why would the RenGen (renaissance generation) still use libraries if the traditional book is our brand? We need a new story about the future where libraries are present, in whatever form they become.
A president of a cloud computing company is quoted by Martin as saying that in the future, screens will be everywhere. The return on transaction (faster) will replace the return on investment. He saw the cloud storage demand grow 500 times in 2009, and expects that rate will only continue into the future as we generate more and more data.
Story is the new killer app – the ultimate human interface. The new story of the future will be built around preconition.
Libraries can create value by leaving the desk and going into the community to provide neutral information to meet the needs of the community. We add value by putting users at the center, letting them collaborate on the rules, and curating the human interface.
