Speakers: Oleg Kreymer & Dan Lipcan
Library data is meaningless in and of itself – you need to interpret it to give it meaning. Piotr Adamczyk did much of the work for the presentation, but was not able to attend today due to a schedule conflict.
They created the visual dashboard for many reasons, including a desire to expose the large quantities of data they have collected and stored, but in a way that is interesting and explanatory. It’s also a handy PR tool for promoting the library to benefactors, and to administrators who are often not aware of the details of where and how the library is being effective and the trends in the library. Finally, the data can be targeted to the general public in ways that catch their attention.
The dashboard should also address assessment goals within the library. Data visualization allows us to identify and act upon anomalies. Some visualizations are complex, and you should be sensitive to how you present it.
The ILS is a great source of circulation/collections data. Other statistics can come from the data collected by various library departments, often in spreadsheet format. Google Analytics can capture search terms in catalog searches as well as site traffic data. Download/search statistics from eresources vendors can be massaged and turned into data visualizations.
The free tools they used included IMA Dashboard (local software, Drupal Profile) and IBM Many Eyes and Google Charts (cloud software). The IMA Dashboard takes snapshots of data and publishes it. It’s more of a PR tool.
Many Eyes is a hosted collection of data sets with visualization options. One thing I like was that they used Google Analytics to gather the search terms used on the website and presented that as a word cloud. You could probably do the same with the titles of the pages in a page hit report.
Google Chart Tools are visualizations created by Google and others, and uses Google Spreadsheets to store and retrieve the data. The motion charts are great for showing data moving over time.
Lessons learned… Get administrative support. Identify your target audience(s). Identify the stories you want to tell. Be prepared for spending a lot of time manipulating the data (make sure it’s worth the time). Use a shared repository for the data documents. Pull from data your colleagues are already harvesting. Try, try, and try again.
Speaker: Helene Blowers
Begins with a video of a 1yo. unlocking and starting up a Preschool Adventure game on an iPhone, and then paging through images in the photo gallery. Joey is a digital native and the future of library users.
Digital natives are those born after 1980. When they were 1, IBM distributed the first commercial PC. Cellular phones were introduced at the age of 3. By the time they were 14, the internet was born.
Web 1.0 was built on finding stuff, Web 2.0 was built on connecting with other users and share information. Digital natives are used to not only having access to the world through the internet, but also engaging with it.
Business Week categorized users by how they interact with the internet and their generation. This clearly lays out the differences between how the generations use this tool, and it should inform the way we approach library services to them.
Digital native realities:
- Their identity online is the same as their in-person identity. They grew up with developing both at the same time, as oppose to those who came before. Facebook, MySpace, Twitter, Flixster, and LinkedIn are the top five online social networks, according to a report in January. How many of them do you have an identity in?
- The ability to create and leave your imprint somewhere is important to digital natives. According to the Pew Internet & American Life, those who participate in social networks are more likely to create unique content than those who do not.
- We are seeing a shift from controlled information to collaborative information, so digital information quality has become important and a personal responsibility to digital natives. After a study showed that Wikipedia was as accurate as Britannica resulted in EB adding a wiki layer to their online presence.
- Digital natives have grown up in a world they believe to be safe, whether it is or not. Less than 0.08% of students say that they have met someone online without their parents knowledge, and about 65% say that they ignored or deleted strangers that tried to contact them online. However, that doesn’t stop them from intentionally crossing that line in order to rebel against rules.
- Digital opportunity is huge. There are no barriers, the playing field has been leveled, access is universal, connection ubiquitous, and it’s all about me.
- Digital sharing is okay. It’s just sharing. They aren’t concerned with copyright or ownership. Fanfic, mashups, remixes, parodies… Creative Commons has changed the way we look at ownership and copyright online.
- Privacy online and in their social networks is not much of a concern. Life streams aggregate content from several social networks, providing the big picture of someone’s online life.
- What you do online makes a difference — digital advocacy. This was clear during the US presidential election last year.
What does this mean for libraries? How do we use this to support the information needs of our users?
Think about ways to engage with virtual users — what strategies do we need in order to connect library staff and services with users in meaningful ways? Think about ways to enrich the online experience of users that then enhances their experiences in the physical library and their daily lives. Think about ways to empower customers to personalize and add value to their library experience so that they feel good about themselves and their community.
My poor Dell Latitude CPx notebook is out of commission. I came home on Saturday to discover that the power cord is fried. This is my third power cord in four years.
My poor Dell Latitude CPx notebook is out of commission. I came home on Saturday to discover that the power cord is fried. This is my third power cord in four years. I’m not even sure I’ll be able to get a replacement — I couldn’t find it listed on the Dell online store. The library has two laptops that are from a similar line, so I’m going to borrow one and see if I can use it’s power cord long enough to clean off my files.
Meanwhile, I’ve been thinking of buying a brand spanking new laptop on credit rather than continuing to limp along and make do with this one. So far, my top choice is a Gateway M305X with a Wireless-G card. It’s a couple hundred dollars less than my second choice, a Toshiba Satellite A45 with integrated Wi-Fi. I’m leaning towards the Gateway, even though it doesn’t have integrated Wi-Fi, mainly because their service package is much better and they have a good reputation for service.
My basic criteria for the laptop is that it has Wi-Fi in some way or another (integrated or otherwise), has a minimum of 2GHz processing speed, 20GB hard drive, and an integrated modem and ethernet LAN. I would like for the laptop to have a CD-RW drive and look sleek (as in, not like the old IBM ThinkPad). If you, my fabulous readers, have any recommendations for laptops that fit these criteria and are in the $1,300 or less price range, please let me know.
Update: I tried a power cord that the library has, and I was able to boot up my laptop, but it died after a minute or two. I think it’s truely fried now.