WordCamp Richmond: Strategery!

presenter: Bradley Robb

“A couple of tips for improving your blog’s readership and like 26 pictures of kittens”

A comprehensive digital strategy is what you are going to use when you build anything online. When you start a blog, you are committing yourself to putting out content forever.

The field of dreams fallacy: just because you blog it doesn’t mean anyone will read it. Knowing your visitors means knowing your visitor types. Referral traffic is your goal. Blog readership is not a zero-sum game; your fellow bloggers are your peers.

Quantitative analysis like page ranks compares apples to apples. But if you want to compare apples to oranges, you need to look at different things. Post frequency will increase popularity, particularly for those who do not read via RSS. Comment frequency is an indicator of post frequency. You also want to pay attention to whether the commenters are responding to the post or responding to each other (i.e. creating a community).

Amass, prioritize, track, repeat: Find all of the people who are talking about your niche in a full-time manner. Evaluate your own blog, then develop a rubric to compare your site to peers. Create a list of blogs where you’d like to guest post. Track your successes and failures – Robb suggests using a spreadsheet (blogs tracked, comments, linkbacks, etc.). Keep adding to your amassed list, keep evaluating your standing, and keep tracking.

You need to be reading the blogs in your community, but that can take a lot of time. Following their Twitter feeds might be faster. And if you’re not using RSS, you should be.

“Commenting on blogs is like working a room at a party with one major exception: nobody knows if you’re wearing pants.”

Make your comment relevant, short, interesting, but don’t steal the show. Make sure you put your blog anchor page in the URL field of the comment form. You want people to track back to your blog, right? If there is an option to track the comments, do it. It’s okay to disagree, but be intelligent about it. Be yourself, but better (and sign with your name, not your blog/book/etc.). Count to ten before you hit send, not just for keeping a cool head, but also for correcting grammatical errors.

Guest posting: write the post before you pitch it. It indicates that you understand the blog and it’s content, and that you can write. Plus, they won’t be waiting on you for a deadline.

Measure twice, cut once: If your commenting strategy isn’t working, then figure out how to change it up. Are you getting traffic? Are your comments being responded to?

Give them something to talk about. If you’re doing all this strategy, make sure you have something worth reading.

Questions:

Recommended features & widgets? Robb doesn’t use many widgets. Trackbacks is a big backend feature. Disqus can aggregate reactions, which you can publish with the post.

What are easy ways to get people to comment on your blog? There are several methods. One is to be wrong, because the internet will tell you that you’re wrong, and that can drive comment traffic. Another is to publish a list.

How do you know what to write about? By following the niche/industry, you can get a feel for hot topics and trends.

Do you have any specific strategies for using Facebook for publicizing your blog? Robb hates Facebook and it’s personal data-stealing soul. He recommends the same strategy as Twitter: for every ten posts about something else, post one promoting your blog.

What about communities like Digg or Reddit? Unless you hit the front page, you don’t really get enough traffic to warrant the time.

How many ads are too many? Depends on how big of a boat you want. If you build your theme to incorporate ads smartly, you don’t need as many of them to be successful with them. In print journalism, the page is designed for the ads with the news filling the rest.

thing 14: Technorati

The first thing I got out of this assignment was the final push I needed to subscribe to Lifehacker, rather than continue to rely on the biblioblogosphere to filter out the “important” stuff from it. The next step, of course, will be reading it frequently enough to keep from getting overwhelmed and behind. Unfortunately, I’m already 14 entries behind on Zen Habits, so overwhelmed and behind is a distinct possibility.

I haven’t really found much use for Technorati. It’s handy to have for doing ego searches (i.e. who’s linking to me), but beyond that, I have so many sources of information that this is one more that I don’t need. However, if you’re looking for what’s hot or interesting in blogs, it’s a good place to start.

six word memoir

I have been tagged by a meme. That never rarely happens.

The rules:

  1. Write your own six word memoir
  2. Post it on your blog and include a visual illustration if you’d like
  3. Link to the person that tagged you in your post and to the original post if possible so we can track it as it travels across the blogosphere
  4. Tag five more blogs with links
  5. And don’t forget to leave a comment on the tagged blogs with an invitation to play!

tired and worried

My Life as an Unwilling Nomad

I am tagging my fellow TechLearning companions who have their blogs linked from the site at the moment: Andy, Betty, Carol, Catherine, Crista, Leigh, Linda, and Rochelle.

I am also tagging you. Yes, YOU. Do it.

Learning 2008: A Blogging Bestiary

Presenter: Tom Woodward

If a blog were an octopus, a rhino, or a hydra, which one would it be?

In the past, making a web page was like an old woman fighting a dog — no one wanted to do it and it wasn’t pretty. A lot of people see blogs as an animal that emits fiery excrement and not something you’d want to experience.

Blogging began as ‘cat journals,’ but over time they have evolved into other things. Blogs can be whatever you make them, from boring and static to an ever-changing undefinable thing. Sort of like an octopus that can get through anything that it can fit it’s beak through.

Before you start blogging, think about the voice you want to present. Should it be yours alone or with others? The content can influence that decision. The platform you choose can also influence that, since there are often levels of permissions available in popular blogging platforms, which allows for more flexibility in who can write/publish what.

If you are using a blog to push content to students, consider incorporating relevant RSS feeds to pull content into one location. Not just text feeds, but also multi-media like music and video.

Blog software can be used to create static web pages without having to know a lot of HTML or take the time to do the coding. Depending on the software you choose, there can be many options for templates that you can use to make it better than the out-of-the-box version.

One concern with using blogs in the classroom is the openness to the world. Blogs can be limited so that only certain authorized users can see them, much less comment or contribute to them. This might be good for encouraging open participation from students, but it also means that experts or other knowledgeable people can’t contribute to the conversation.

In the end, blogs are more like octopuses. The tentacles can pull in content from all over, and it can be flexible enough to fit your needs. Check out these examples for whatever kind of blog you might want to create.

Public blogs and podcasts that generate content of interest to those outside of the classroom are more rewarding for students and take it beyond simply replacing papers or discussions with some fancy 2.0 tool. The content generated by upperclassmen can be used in teaching freshmen and sophomores, which I think is a very cool idea.

blogs are old skool?

I read a post in The Chronicle of Higher Education blog that declared that the end of blogs is near. Perhaps, but I think we have a few more months at least.

One of the tools that the writer points to is Shyftr, which looks like it could be as cool an RSS reader as Google Reader, and as handy a comment aggregator as coComment, but all in one place. Unfortunately, they don’t (yet) have a way to import an OPML file, so I’ll be leaving my nearly 250 feeds in Google Reader for now.

Eric Berlin, the Online Media Cultist, has some interesting things to say about Shyftr and its ilk.