blog readership up

Why is there so much hype about blogs in the library tech world when only 38% of Internet users even know what they are?

Blog readership may be on the rise, but do most people know what a blog is? Jon Gordon discusses this with Pew Internet director Lee Rainie in yesterday’s Future Tense. Rainie said, “It’s still very much a niche phenomenon online. As a matter of fact, we found that 62% of Internet users do not know what a blog is.” This begs the question: Why is there so much hype about blogs in the library tech world when only 38% of Internet users even know what they are?

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